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We've all felt it: this industry's push for the better, faster solution, the idea that will overshadow all previous ideas (not to mention come in under budget and on schedule). The drive for innovation is clear. The route to innovation, however, is not always so plain. Creativity's coming under the microscope a lot lately, largely from an organizational perspective. But many developers may be surprised to discover that creativity is not just for designers anymore. This decade's focus on team collaboration and rapid solutions means that all of us -- designers, technologists, writers, marketers, managers -- must play a part in the creative process. If creativity were something we could schedule in somewhere between morning coffee break and afternoon meeting, things would be a lot easier. It's not that simple, though. Anyone pushing a deadline can tell you that. Try as you might, if the right conditions aren't there, the right solutions probably won't be either. So what can we do to foster creativity? How do we work toward innovation in web development? This guide will get you started with some basic concepts and practices, from identifying problems to evaluating solutions. |
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